Service definition
What is Marketing Feasibility?
Marketing feasibility focuses on the commercial aspect of the project: Who will buy? How much will they pay? How do we reach them? And what distinguishes us from competitors?
Main benefits
- Precise definition of the target market
- Understanding consumer behavior and purchasing drivers
- Choosing optimal pricing
- Building a clear competitive advantage
Use cases
- Launching a new product or service
- Entering a new geographic market
- Repositioning a brand
- Developing a pricing strategy
Why it matters
Why you cannot ignore this stage
Added value
- • Discovering underserved market gaps
- • Avoiding direct competition with strong players
- • Identifying the most effective distribution channels
- • Building impactful marketing messages
Common mistakes
- • Assuming that 'everyone' is the target market
- • Ignoring indirect competitors
- • Random pricing without a basis
Risks of neglect
- • Launching a product the market does not need
- • Losing market share to competitors
- • Marketing spending without return
Our methodology
How we work step by step
- 01
Market Definition
3-5 daysDetermining TAM/SAM/SOM for the target market.
- 02
Field Research
7-10 daysInterviews, surveys, and focus groups with potential customers.
- 03
Competitor Analysis
5-7 daysAnalysis of direct and indirect competitors.
- 04
Marketing Strategy
3-5 daysDefining the 4Ps, channels, and positioning.
- 05
Launch Plan
2-3 daysAn executive plan including budget and KPIs.
Scope and deliverables
What exactly will you receive?
Market Report
- Market size and growth
- Market segments
- Market trends
- Estimated market share
Competitor Analysis
- Key competitor profiles
- Strengths and weaknesses
- Pricing analysis
- Positioning map
Customer Profile
- Customer Personas
- Customer journey
- Purchasing triggers
- Communication channels
Marketing Strategy
- Positioning and messaging
- Pricing strategy
- Channel plan
- Marketing budget
Sector expertise
Industries we serve
Agriculture sector
Mining sector
Industrial sector
Energy and utilities sector
Water, environment and waste management sector
Construction and building sector
Trade sector
Transport and logistics sector
Hospitality and restaurants sector
Communications and information technology sector
Financial and insurance sector
Real estate sector
Consulting and professional services sector
Administrative and support services sector
Government sector
Education sector
Health and social services sector
Entertainment, arts and sports sector
Other services sector
Productive families sector
Tourism sector
Sports sector
Track record
Metrics we are proud of
+500
Completed study
%92
Bank approval rate
+25
Sector covered
+15
Years of experience
Before you begin
Questions clients ask
Does the study include field surveys?
Yes, we conduct field and digital surveys with a statistically appropriate sample size.
How long does the study take?
3-4 weeks depending on the scope of the target market.
Does it include analysis of foreign competitors?
Yes, when needed, we analyze regional and international competitors.
Your next step
Ready for the next step?
Get a custom quotation within 24 hours.
Our team reviews your requirements and returns with a clear, transparent work plan.